Group Projects
With a team of 3 other student, I was tasked to create an entire advertising campaign and rebrand Bird Scooters. Being the copywriter, I produced clever and informative copy for our ads, as well as giving input for other parts of the project as well. My team was chosen as a top 13 finalist among all of the other teams in this project. We won 2nd place overall.
With a team of 3 other student, I was tasked to create an entire advertising campaign and rebrand Bird Scooters. Being the copywriter, I produced clever and informative copy for our ads, as well as giving input for other parts of the project as well. My team was chosen as a top 13 finalist among all of the other teams in this project. We won 2nd place overall.
Being in the strategic communications division of the Missouri School of Journalism, I have a wide variety of skills in carrying out entire strategic campaigns, from writing creative briefs to pitching final presentations to clients. This is an example of a semester-long group project that involved doing a rebrand and advertising campaign for an existing brand. My team came in 2nd among 30+ teams.
In my fall 2019 semester, I was tasked with creating and carrying out a psychological experiment related to advertising. My group decided to test whether or not music congruency affected brand perception. During this experiment, we created stimuli and tested over 50 subjects.