Megan Giesen
Communications Professional
A Bit About Me
Since I was 11 years old, becoming a successful journalist and communicator has been my biggest aspiration. I currently work as a senior content specialist for International, formerly Navistar.
My work has recently focused on our company rebrand. I was involved in workstreams for launching a rebranded employee intranet and social media channels, gathering analytics, strategizing to report launch analytics and feedback, and overall support of the brand launch.
My day-to-day consists of writing and developing content for both internal and external channels including our employee intranet, thought leadership, social media, newsletters, executive speeches, and more. I have an interest in public relations and have garnered media coverage in various CBS, FOX, and NBC affiliates.
Work Experience
Senior Content Specialist
International Motors (formerly Navistar)
July 2021 - Present
Communications and Marketing Manager
Finishing Contractors Association of Illinois
July 2020 - July 2021
Freelance Writer
Innova Market Insights
August 2019 - August 2020
- Pitch, develop and edit content in conjunction with the editorial content manager, including internal articles, thought leadership pieces, press releases, newsletters, speaker remarks and various other deliverables
- Social media management and content creation
- Developing a communications playbook and SOP guide to drive clear and concise communication practices
- Management and redesign of employee intranet
- Attend industry events as speaker and public relations support
- Member of Young Professionals Network
- Promoted from senior communications specialist to current role
- Interned for Navistar between my junior and senior year of college
- Planned association events and trade shows
- Designed and wrote content for bi-monthly bulletin
- Communicated with members via Constant Contact
- Social media and website management
- Handled corporate sponsorships
- Designed advertisements/event flyers
- Wrote research articles about current trends in the food and beverage industry
- Contributed to editorial duties
- Wrote trade show product reviews on new market innovations