top of page

Senior Capstone: AdZou

During the second semester of senior year, every strategic communication student works on a real-world campaign for a client. I was selected to work as the public relations specialist for a team (BRIDGE Creative Agency) on an opioid crisis education campaign for the Missouri Department of Health and Senior Services (DHSS).

 

During this project, I aided in compiling extensive secondary research, conducting primary research through a survey, focus group and individual interviews, wrote the complete planbook narrative, compiled references, citations and the appendix information, put together a plan for a memorial 5K run/walk, and compiled a PR media kit. As a team, we spent almost 500 hours completing this project.

​

Below, you can find our finalized research presentation, BRIDGE Creative Agency's campaign presentation and our planbook. Our team competed against two others and was declared the winner by the chair of MU Strategic Communication. Our campaign will run around the state of Missouri in the coming years.

IMG_4035.JPG
Screen Shot 2020-05-07 at 6.49.20 PM.png
Screen Shot 2020-05-07 at 6.49.03 PM.png
Screen Shot 2020-05-07 at 6.50.17 PM.png
bottom of page